Consumer: Reebok's 3D street art a record-breaker
03 May 2012 | by Kate Magee
for life'. It planned to launch this Reebok CrossFit association in 2012 in the UK. Ahead ...
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Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
brand of fitness and lingerie To associate the bra with relevant celebrities and sports ... celebrity associations by sending the bra to female Strictly Come Dancing contestants, who trained wearing ...
Luxury clothing label Beulah brings in Rain Communications
13 Apr 2012 | by Hannah Crown
The independent agency, which counts John Lewis and Avon among its clients, will develop a fashion media-focused strategy to boost stockist enquiries and online sales, while also assisting with the brand s autumn launch. The account will be headed by associate director Fiona O Rorke, who reports to Beulah ...
FitFlop turns to The Brooklyn Brothers in bid to move into fashion
29 Mar 2012 | by John Owens
The agency won the brief following a pitch battle that included a trip to Geneva to meet founder Marcia Kilgore. It has been drafted in for a consumer-facing retained brief as the company manoeuvres away from its traditional associations with toning. The Brooklyn Brothers PR partner Laura Wood said ...
Sailing and equestrian brand Musto brings in Frank PR
23 Mar 2012 | by Alec Mattinson
brand profiling and leveraging Musto s associated sports ambassadors. Simon Busby, brand director ...
London Fashion Week: Followers of fashion
16 Feb 2012 | by John Owens
sponsors such as Topshop or Monsoon, it is not hard to see the appeal of being associated ... up to create a brand association. According to John Doe founder Rana Reeves, the benefits ... spotlight? THE RIGHT BRAND ASSOCIATION The first rule of any sponsorship programme is to make ...
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