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Children's Food Campaign spoofs Change4Life ads

the support of the Soil Association. One template shows one of its familiar colourful characters, created ...

Tune Group to sponsor Premier League refs

, and the Association of Southeast Asian Nations (ASEAN) Basketball League. Mark Lankester, Tune Hotels Group ... a future referees project supported by PGMO, as well as individual football associations in Japan ...

Talk Talk hires Project Canvas architect Chakkara as head of online

, the digital pay-TV company, and was also an associate director at FMCG giant Procter Gamble. Alexander ...

Masterclass: Personalised ads

stage or associated purchase behaviour. The second thing to consider is that customer behaviour ...

Rajar chief executive de la Bedoyere to join RSPCA

David Mansfield, current chairman of Rajar is set to assume the joint role of chairman and chief executive, while a suitable successor to de la Bedoyere is found. De la Bedoyere was previously managing director at Associated Newspapers' Evening Standard and, prior to that, was advertising director ...

Reinventing marketing: Behavioural economics will shake marketing to the core

as mere table stakes) to lodging emotional associations in consumers' heads. Phrases like 'aspirational ...

Opinion: The Marketing Society Forum

memories associated with the era - a time of high-top trainers, ra ra skirts, shoulder pads, Mini Metros ...

Jeremy Lee on Media: Context is everything

is associate editor of Marketing. Read his blog at marketingmagazine.co.uk 30 SECONDS ON ... The Krypton ...

Helen Edwards on Branding: The third way

associations to reassure on protection, coming from behind to seize brand leadership, which it still has today ...

Editor's comment: Red button's valuable legacy

on page 15, the great time and expense associated with bringing a red-button ad to air were rarely ...

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