Formed in 1983, watchmaker Swatch was the product of a previous economic downturn. It is painfully ironic, then, that the current recession is causing it such woes. To most consumers, the name is associated with cheap, gaudy plastic watches that were the height of fashion in the 80s. However, the company ...
to the BBC. This could be seen as a blow for brands wanting to promote their association. Not so, according ... the World Cup, 11 July could be a great day for British sport and all associated with F1. ...
comes along. Jeremy Lee is associate editor of Marketing. Read his blog at marketingmagazine ...
to promote Sony's association with the football 2010 World Cup, which is being shot in HD. Casebook: How TUI ...
), is an associate professor of marketing and consultant to some of the world's biggest brands. 30 SECONDS ...
When Zachary Taylor, 12th president of the US, was campaigning for election, he established a practice that became so widely adopted among politicians that it became a byword for seeking association with another's success. His friend, showman and circus impresario Dan Rice, would drum up business by holding ...
. And there's not much to celebrate in that. Jeremy Lee is associate editor of Marketing. Read his blog ...
columnist of the year (business media), is an associate professor of marketing and consultant to some ...
to these associations, Woods lost everything as a result. Terry is a very different kind of celebrity. For starters he ... of celebrity association. This is welcome news for Terry, who may have lost the England captaincy but appears ... of the year (business media), is an associate professor of marketing and consultant to some of the world ...
, as smaller players may struggle to meet the cost associated with meeting the requirements of the scheme ...
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