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Andrew Walmsley on Digital: Make your affiliations pay

05 May 2010 | by Andrew Walmsley

launched an affiliate or associate marketing programme two years earlier. The retailer knew that music ...

Contact Centre Leagues 2010

05 May 2010 | by Melanie May

brand wants to trial or introduce a new channel, they can do so without suffering the associated set ...

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

or above the sector average respectively. Distinctive shapes are associated with a Brand Typology. ...

Avoiding a red card

27 Apr 2010 | by Joe Thomas

or alienating consumers. For example, while Tesco is an official partner of the English Football Association ... -related prizes through promotion partners, including Coke and Carlsberg. Indirect association Tove Okunniwa ... in football and has a right to associate itself with football and England during the World Cup by using ...

Rewriting the rules

27 Apr 2010 | by Gemma Charles

' and 'eco', it also examines the risks that are associated with doing so, which Willan says is a more ...

Design Report: Strive for hero status

21 Apr 2010 | by Richard Abbott

executive of the Design Business Association, says the reason there are fewer brand developments like ... , as the squeezy version of the sauce lost the thickness traditionally associated with the product. Ultimately ...

Design Report: Planet Packaging

21 Apr 2010 | by Scott Billings

Association, Forest Stewardship Council (FSC) and Carbon Trust, and generally grappling with a complex ... of third-party endorsements, such as Fairtrade, the Soil Association's Organic mark, FSC and, increasingly ...

Opinion: The Marketing Society Forum

21 Apr 2010 | by Staff

and has the right associations, then it can traverse sectors. Marmite has shown how consumer passion can ...

Jeremy Lee on Media: It's a start, not an end

20 Apr 2010 | by Jeremy Lee

of the beginning? Jeremy Lee is associate editor of Marketing. Read his blog at marketingmagazine.co.uk 30 ...

New musical success

16 Apr 2010 | by Nicola Clark

cites Orange's association with Rock Corps as a positive example. The scheme, which rewards young people ... promoters have tales of sponsors showing a lack of realism about what can be achieved from associating ... association with Meribel by holding an open-air gig on the piste in 2008 which attracted 7000 fans. 'We built ...

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