Search results for "Associations

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ESPN promotes the Cup Of Dreams as it enters the third round

26 Dec 2012 | by Maisie McCabe

. Alex Lowe, associate marketing director, ESPN, Europe, Middle East and Africa, said: "The FA Cup has a ...

Top 10 Turkeys

13 Dec 2012

" shows that the obsession of associating perfume with profound adjectives in a meaningless way lives on ...

Freeview+ breaks contextual TV ads

03 Dec 2012 | by Daniel Farey-Jones

The spot is one of two created by The Outfit to demonstrate the functionality of Freeview+, which allows viewers to pause and rewind live TV as well as record programmes. The placement was brokered by Freeview s media agency MEC with Channel 4 s partnership team, allowing for close association ...

On the Campaign couch

29 Nov 2012 | by Jeremy Bullmore

of association. Brands, much like people (and brands, of course, are much like people), derive much ... are doing or trying to do is forge an associative link; not between the fact of Christmas ...

An adlander's guide to Christmas advertising

29 Nov 2012

to associate with the smell of Nan-piss and chicken tikka pizzas, but this is a lovely thing, as plump ...

Kraft and Daily Mirror ticked off for Olympic promotion

28 Nov 2012 | by John Reynolds

The Advertising Standards Association (ASA) was hit with a complaint from a winner of the competition, who ...

Campaign Media Awards 2012 - Campaign of the year: Ikea

22 Nov 2012

associations further and drove people towards Ikea s Happy To Bed experience online. ...

Toyota animated speeding car banned by ad watchdog

14 Nov 2012 | by John Reynolds

The ad, created by Saatchi Saatchi, ran earlier this year and attracted a number of complaints to the Advertising Standard Association (ASA), arguing that the ad was irresponsible and condoned dangerous driving. The ad promoted the Toyota GT86 model and was set in an animated virtual world, in which a male character ...

Robert Allsop - costume designer, Robert Allsop & Associates

08 Nov 2012

Why Allsop created the giant toy costumes for Ikea s "Playin With My Friends" spot by Mother. How Allsop says: "As ever, the biggest challenge was the timeframe. With specialist costumes, nothing can be hired, so everything has to be purpose-built. Also, there was no time to design a mechanism...

The UK remains a leader in honest, decent advertising

08 Nov 2012

I am extraordinarily proud of my career in advertising. It s just as well because, in running the Advertising Association, I am professionally obliged to enthuse about this industry every day. For the most ... is the chief executive at the Advertising Association ...

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