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Freeview+ breaks contextual TV ads

03 Dec 2012 | by Daniel Farey-Jones

The spot is one of two created by The Outfit to demonstrate the functionality of Freeview+, which allows viewers to pause and rewind live TV as well as record programmes. The placement was brokered by Freeview s media agency MEC with Channel 4 s partnership team, allowing for close association ...

Being Dutch in digital

28 Nov 2012 | by Victor Knaap, MediaMonks

beyond a size normally associated with our field. A model such as ours does not work in the boom ...

Creating worlds, not ads

28 Nov 2012 | by Chris Baylis, Tribal DDB Amsterdam

that everyone understands and can easily be associated with innovative brands. And we are in James Bond season ...

Toyota animated speeding car banned by ad watchdog

14 Nov 2012 | by John Reynolds

The ad, created by Saatchi Saatchi, ran earlier this year and attracted a number of complaints to the Advertising Standard Association (ASA), arguing that the ad was irresponsible and condoned dangerous driving. The ad promoted the Toyota GT86 model and was set in an animated virtual world, in which a male character ...

ASA backs St John Ambulance choking ad

05 Nov 2012 | by Daniel Farey-Jones

' to '84025' for a free first aid guide." Media planning and buying was handled by John Ayling Associates ...

Turkey of the Week - In-house, Chanel No 5

25 Oct 2012

bottle to Brad saying 'Inevitable' shows that the obsession of associating perfume with profound ...

Sony to launch Bond-style campaign

08 Oct 2012 | by Sara Kimberley

The 30-second ad has been created by Iris and Ridley Scott Associates and directed by Joe Carnaham, who was behind blockbuster films including, 'Smokin Aces' and 'The A-Team'. To promote Sony s new Xperia smartphone as the official phone of the new James Bond film, 'Skyfall', the Bond-style ad features ...

EACA launches initiative to inspire 500,000 start-ups

20 Sep 2012 | by Campaign staff

The European Association of Communications Agencies has unveiled a new initiative to support young...Magazine Media Association, the European Publishers Council and the Association of Commercial Television ...

APA Show 2012

03 Sep 2012

The Advertising Producers Association (APA) eagerly anticipates its awards, celebrating the best

Fashion brands run video ads with Vogue iPad app

08 Aug 2012 | by Nick Batten

. Rachel Reavley, associate publisher of British Vogue, said: "Vogue prides itself at being at the vanguard ...

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