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ITV and Channel 4 insist they will beat declining ad market

16 May 2013 | by Arif Durrani

At a briefing on Channel 4 s annual report this week, the sales director, Jonathan Allan, said the wider TV ad market is likely to be down by around 1 per cent this year. Last week, the Advertising Association was more bullish, saying the entire TV market could grow by 3.8 per cent. In an interim ...

Race for Life to share viewer cancer messages in BGT

15 May 2013 | by Louise Ridley

. Shamista Rajaratnam, an associate director at MediaCom, said: "It is great to have the ability to rally ...

Yes, magazines 'work', but show us the data

15 May 2013

There were few surprises at the Professional Publishers Association s Pub lishing+ conference, although one came 24 hours later when Easy Living said it was going digital-only. Had the news come a day earlier, it would have held a mirror up to the event s proceedings. Aptly, the programme focused ...

Campaign Viral Chart: Spock vs Spock in Audi challenge

10 May 2013 | by Sarah Johnson

adults. The chart was produced in association with Unruly and ranks ads by the number of times ...

PPA's McIlheney wages war on magazine cynics

09 May 2013 | by Louise Ridley

This year marks the centenary of the Professional Publishers Association. But, as the magazine ... Association and Warc, which groups spend for magazine brands across print and digital together for the first ... the Newspaper Publishers Association, has never been more important. Magazine brands need a vocal and high ...

Is Blippar TV more than a gimmick?

09 May 2013

will be able to create value for consumer and advertiser." YES, Clare Mills, associate director, broadcast ...

UK adspend recovers to 2007 levels

09 May 2013 | by Louise Ridley

, according to the Advertising Association and Warc's quarterly Expenditure Report.

A billion-dollar mistake is just around the corner for electronic adland

09 May 2013 | by Russell Davies

. The Associated Press Twitter account was hacked by the "Syrian Electronic Army" and the AP briefly appeared ...

100 years of Nabs

09 May 2013

to provide some needs so basic that, today, they would be more associated with a homeless charity. Even so ...

MGOMD hires Carat's Mark Brennan to head up mobile

07 May 2013 | by Louise Ridley

to become the agency s emerging platforms director. He completed the IPA Excellence Diploma, the association ...

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