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McCann London picked to run London Live campaign

24 May 2013 | by James Swift

-way pitch . When McCann won the account, Associated Newspapers owned the newspaper, but the agency ...

Inside... Dennis Publishing

23 May 2013

year, we received a record 27 award nominations and took home the Professional Publishers Association ...

ITV and Channel 4 insist they will beat declining ad market

16 May 2013 | by Arif Durrani

At a briefing on Channel 4 s annual report this week, the sales director, Jonathan Allan, said the wider TV ad market is likely to be down by around 1 per cent this year. Last week, the Advertising Association was more bullish, saying the entire TV market could grow by 3.8 per cent. In an interim ...

Race for Life to share viewer cancer messages in BGT

15 May 2013 | by Louise Ridley

. Shamista Rajaratnam, an associate director at MediaCom, said: "It is great to have the ability to rally ...

Yes, magazines 'work', but show us the data

15 May 2013

There were few surprises at the Professional Publishers Association s Pub lishing+ conference, although one came 24 hours later when Easy Living said it was going digital-only. Had the news come a day earlier, it would have held a mirror up to the event s proceedings. Aptly, the programme focused ...

PPA's McIlheney wages war on magazine cynics

09 May 2013 | by Louise Ridley

This year marks the centenary of the Professional Publishers Association. But, as the magazine ... Association and Warc, which groups spend for magazine brands across print and digital together for the first ... the Newspaper Publishers Association, has never been more important. Magazine brands need a vocal and high ...

Is Blippar TV more than a gimmick?

09 May 2013

will be able to create value for consumer and advertiser." YES, Clare Mills, associate director, broadcast ...

MGOMD hires Carat's Mark Brennan to head up mobile

07 May 2013 | by Louise Ridley

to become the agency s emerging platforms director. He completed the IPA Excellence Diploma, the association ...

Is real-time marketing the future of advertising?

02 May 2013

." YES Alan King, managing partner, digital, UM London "It s still most readily associated ...

Get set for a blockbuster summer

02 May 2013

Smart brands will find plenty of big films in the coming months to associate themselves with, Tom...for association. Just a day after opening Cannes, Baz Luhrmann s lavish adaptation of F Scott Fitzgerald ...

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