Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...
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The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
, will no doubt spearhead the International Association of Athletics Federations' Diamond League next summer ...
Study criticises credit card sector's loyalty efforts
02 May 2007 | by Alex Donohue
The report by Arvato Loyalty Services, said a radical rethink is needed within the credit card industry, which has a high level of loyalty penetration, but is achieving a relatively low return on investment from associated schemes and initiatives. Arvato described the credit card industry as over ...
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