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MediaCom won the business following a pitch against undisclosed agencies. The previous incumbent was John Ayling Associates, which has handled the business for the past 13 years. The account includes the media arrangements for WKD and WKD Core Apple Cider, which launched recently. Debs Carter, marketing ...
The business is currently handled by John Ayling Associates. Eva Petrou, the marketing communications manager, is handling the pitch, which coincides with the launch of a campaign supporting WKD Core, its new cider variant. The campaign launches next month and includes outdoor and press activity ...
Association ("mystery package") and Drum PHD for Sage ("The Krypton Factor"). The Bronze went to Elvis ...
package" for the Royal National Lifeboat Association. Carat made a good showing, with three entries ...
revenue declines. Big players in the national newspaper market such as News International and Associated ... get stronger. In national newspapers, this means News International and Associated [Newspapers]. Both ...
The business, which includes Cathedral City cheese, Clover, Country Life, Utterly Butterly and Frijj shakes, has been held by John Ayling Associates since 2003. Other Dairy Crest brands include Wexford Chedder, Davidstow, St Hubert, Vitalite, Willow and Country Life milk. The bulk of Country Life ...
Speaking at his inaugural lunch today, Sutherland proposed that agencies work with the Advertising Association to develop multi-discipline teams to come up with positive alternatives to banning or restricting advertising to tackle social issues. Sutherland also called for a united approach from agencies across ...
