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YOU KNOW ADS, WE KNOW MUSIC

28 May 2010 | by Natasha Baldwin, Imagem Creative Services

're increasingly looking towards brand associations as a way of going above and beyond a straight sync, creatively ... of music as more than a disposable commodity. Sometimes these kinds of associations come about by chance ...

GETTING INTO THE RETAIL GROOVE

28 May 2010 | by Jamie Davies and Ben Curwin, Mood Media

associations with the brand's target audience and who fits the specific campaign. For the music label ... stream. This is a positive brand association with a big PR upside - extending the ROI both in terms ... to the retail experience, an improved brand association and an opportunity to stand out in consumers' minds ...

 

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