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The World's Leading Independent Agencies 2013: Ideal

to the Brazilian Association of Corporate Communication. The question is: how will brands take advantage ...

Brands behaving badly

is beautiful and stylish, allowing us to build associations between the brand and its design credentials ... Publishing) and an associate of Frontier Economics 1. Not understanding our own decision ... of not understanding the way that implicit associations shape our reactions to what we encounter. In the ad, a naked ...

Anger management

that most advertisers strenuously ignore. Other agencies work round the clock to associate brands with joy ... to be the moderator of my own blog so I could see the e-mail accounts associated with each comment. And I decided ...

The Year Ahead For...Production

Association reckons that the average cost of a pitch to a production company is between 2,000 and 2 ...

Top 10 Turkeys

" shows that the obsession of associating perfume with profound adjectives in a meaningless way lives on ...

Healthcare: When one tablet is better than three

90TEN engaged with influential stakeholders such as The Stroke Association and high-profile media ...

The brand name's Bond

written by Charlie Higson. The world now mainly associates him with the success of the Eon movie franchise ...

Food & Drink: Coca-Cola fizzes up Olympic Torch Relay

. To boost trust and positive association of Coca-Cola with parents and stakeholders (NGOs, politicians ... and brand association relative to Olympic organiser LOCOG and other sponsors. Strategy and plan ... the chance to be a torchbearer for backing the campaign. Next, partnerships were formed with 115 youth-associated ...

APA Show 2012

The Advertising Producers Association (APA) eagerly anticipates its awards, celebrating the best

Me and my Grand Prix

Barnett, associate creative directors, SapientNitro Brisbane Obviously, it was a career highlight ... ' - Film Craft - Grand Prix 2011 Tim Gordon, Amanda Clelland, associate creative directors, Droga5 ...

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