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Negative tweets can benefit a brand, says Domino's marketing director

09 Apr 2013 | by John Reynolds

in association with Marketing. More details of Media360 being held in London on 6-7 June at http ...

Trading Places: this week's people moves

22 Mar 2013 | by Chris Harding

Landor Associates , as its new chief executive, replacing Hugh Baillie . ( Campaign ) Sid Lee has ...

Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

. Equally, the Football Association s 150th birthday is worthy of celebration. But as more and more ...

Maxus takes £21m Associated British Foods media account

17 Dec 2012 | by Mark Banham

Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm

MPG Media Contacts scoops £2m Organix account

26 Nov 2012 | by Maisie McCabe

. MPG is currently involved in the 21m pitch for Associated British Foods , owner of bakery brand ...

Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

24 Oct 2012 | by Simon Kershaw

for content to engage consumers and feed their social-media output. The big picture The association ... of outdoor screenings, and created a Cult Film Club in association with Irish whiskey brand Jameson. Away ... festivals and distributed beyond YouTube, extending the association for the brand even further. Of course ...

Grant's Whisky to sponsor ITV4 programming

22 Oct 2012 | by Maisie McCabe

its association with 'Piers Morgan's Life Stories' in 2011. A spokesman for Grant's Whisky said ... , which tried to develop brand loyalty by targeting hobbies associated with whisky drinkers ...

ASA rejects Real Bread Campaign claims that Allinson misled consumers

19 Sep 2012 | by Ben Bold

consumer interest. But it's allowing a large manufacturer of factory loaves to lead associations ...

Blossom Hill to sponsor Dallas on Channel 5

23 Aug 2012 | by Maisie McCabe

as the wine that "puts taste enjoyment first". Louise Wright, an associate director at Carat, said: "This ...

C4 Paralympic ad slots attract big advertisers

21 Aug 2012 | by Maisie McCabe

association with the Games or use of any Olympics or Paralympics-related trademarks or protected words. Source: Geraint Lloyd-Taylor, senior associate in the media, brands and technology team, Lewis Silkin LLP ...

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