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Digital helps maintain outdoor growth in Q1

29 Apr 2013 | by Arif Durrani

. That s where the most impressive growth story lies." Sector figures from the Advertising Association due ...

Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

. Equally, the Football Association s 150th birthday is worthy of celebration. But as more and more ...

C4 Paralympic ad slots attract big advertisers

21 Aug 2012 | by Maisie McCabe

association with the Games or use of any Olympics or Paralympics-related trademarks or protected words. Source: Geraint Lloyd-Taylor, senior associate in the media, brands and technology team, Lewis Silkin LLP ...

Q&A: McLaren seeks to reverse perception of 'cold' brand identity

06 Jul 2012 | by Alex Brownsell

in terms of the association. It's not the reason we've done it, and I don't know ultimately where those ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

important and elusive marketing skills. Other winners at the awards, held in association with Marketing ... : Influence Associates) NOT-FOR-PROFIT MARKETING Winner Barnardo s (Agency: Bartle Bogle ... MARKETING Winner Skipton Financial Services (Agency: 10 Associates) Highly Commended Philips ...

Lexus to sponsor City AM awards

08 May 2012 | by Daniel Farey-Jones

The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus to associate itself with the best individuals and companies in the City". The annual award ceremony, which ...

Omnicom helps Citroën launch online films for DS5

22 Feb 2012 | by Maisie McCabe

results." The campaign was conceived by Citro n UK s media agency OMD UK. Associate director Richard ...

Vauxhall turns competition winner's design into billboard

24 Jun 2011 | by Maisie McCabe

the content created from the live event. Ben Walton, associate director at Carat, said the campaign was a ...

Jaguar to sponsor online England cricket highlights

21 Jun 2011 | by Oliver Luft

much a natural progression of our current association with English cricket." The ePlayer deal ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ... -selling consumer electronic device to date, he has reason to celebrate. 70: ROLAND AGAMBAR - ASSOCIATED ...

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