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Reebok "Classics 30-year anniversary" by Everyone Associates

07 Mar 2013

Reebok has launched a global online advertising campaign to celebrate the 30th anniversary of its Classics range. The film, by Everyone Associates, features three groups of Reebok-wearing youths, who race along an urban athletics track before reaching a nightclub. The spot was created by Alan Watt ...

Future partners with Press Association to launch Football Week

28 Jan 2013 | by Arif Durrani

partnership with content provider, Press Association.

Maxus takes £21m Associated British Foods media account

17 Dec 2012 | by Mark Banham

Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm

Direct Marketing Association launches Search Council

26 Jun 2012 | by Sarah Shearman

The Direct Marketing Association (DMA) is launching a Search Council to recognise the crossover

APA drops 'publishing' to become Content Marketing Association

14 Jun 2012 | by Arif Durrani

The Association of Publishing Agencies (APA) is the latest trade body to undergo a dramatic face...to digital agencies and direct marketing agencies. "No trade association has successful owned the content ...

PPA launches Advertising Awards in association with Media Week

25 Apr 2012 | by Georgina Brazier

brightcove.createExperiences(); The PPA Advertising Awards launched today (25 April) in association with Media Week, with five categories: Print Campaign of the Year Digital Campaign of the Year Integrated Campaign of the Year ...

Associated Newspapers' £3m a year payments to TfL revealed

21 Feb 2012 | by Maisie McCabe

Associated has paid annual sums in the region of £3m, around 5% of its revenue in the year to 3...Tuffrey, said that Associated Newspapers had paid Transport for London 12.568m since the beginning ... 's revenue from the Associated contract was 2.93m in the 2008/9 financial year and 3.16m in 2009/10, according to the Mayor's written response. Payments rose to 3.92m in 2010/11 after Associated Newspapers ...

Ad decline at Associated slows to 1%

27 Sep 2011 | by Sophie Maden

The rate of advertising revenue decline at Associated Newspapers has slowed to just 1% in the third.... For the 11-month period to the end of August 2011 Associated's ad revenues were down 1% on an underlying ... by the 5p increase in the Daily Mail's cover price in July . However, Associated claimed both the Daily ... 's closure in June . Print ad revenues fell by 4% across Associated Newspapers, with retail and travel ads ...

Associated Newspapers ad revenues fall 10%

26 Jul 2011 | by John Reynolds

, revenues were 495m, up 2% on the previous year. Associated Newspapers, its national newspaper division ... to September comparatives are less demanding for Associated and there are early signs of improvements in July ...

Sony Ericsson rolls out viral ad as part of Women's Tennis Association sponsorship

06 Jul 2011 | by Sarah Shearman

of its sponsorship of the Women's Tennis Association (WTA).

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