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The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?

08 Dec 2010 | by Staff

version (preparing a dinner), however, makes him less natural, and brings associations of dominance ... shop. Consumers want to associate loo roll with all that is real, soft and natural, rather than ...

Helen Edwards on Branding: Not all it's cracked up to be

06 Dec 2010 | by Helen Edwards

. This is the scary Battle of Big Thinking format that the planning group organises every year in association ...

Retail sales jump in the run-up to Christmas

26 Nov 2010 | by Ed Owen

dubbed "Mega Monday". David Smith, managing director of the UK's online retail association IMRG, said ...

Battle of the brands

03 Nov 2010 | by Rachel Barnes

More than 4000 votes have already been cast in an overwhelming response to The Marketing Society Brand of the Year 2010 initiative, in association with ITV and Marketing. From a shortlist of 20 brands, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ...

Polydor launches Cheryl Cole Facebook and poster campaign

25 Oct 2010 | by Katherine Levy

with the ad and help spread the message across their network. John Beardsworth, associate director at ted ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing...The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus ... Adidas as the brand most consumers associated with this summer's World Cup. It also pushed boundaries ...

Nestlé accused of misusing Change4Life branding

14 Oct 2010 | by Gemma Charles

. "No company that uses these practices should be allowed to be associated with a government health ...

Helen Edwards on Branding: Xerox means business

13 Oct 2010 | by Helen Edwards

. You didn't just photocopy something, you 'Xeroxed' it. That locked-in association meant a gravy train ...

Profile: Everything but the kitchen sink

13 Oct 2010 | by Loulla-Mae Eleftheriou-Smith

-grooming brand. Here it is also associated with Victor Kiam, the late businessman who starred in Remington's ads ...

Sony spitting ad cleared by watchdog

06 Oct 2010 | by John Reynolds

, who sometimes spat. The Advertising Standards Association (ASA) noted the Clearcast and Sony ...

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