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Seat airs first branded online TV programme

08 Dec 2010 | by Sara Kimberley

Seat has launched a branded online TV reality series, 'Seat Sex Drive', in association with Channel

VO5 to partner FHM in 'blokes' strategy shift

08 Dec 2010 | by Maisie McCabe

great opportunity for a brand to associate itself with a property that has been around for years ...

Reputation survey: British Airways - Merger confuses public

08 Dec 2010

they associated with the airline, 23 per cent of the 3,000 respondents picked 'strikes', 26 per cent chose 'quality' and 21 per cent picked 'Britishness'. And when asked what they most associated with Walsh, 44 per cent of respondents chose long-running staff disputes, ahead of 13 per cent who associated him ...

Ian Monk: England whingers remain in denial

08 Dec 2010 | by Ian Monk

no credit. - Ian Monk is founder of Ian Monk Associates and a former executive at the Daily Mail ...

The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?

08 Dec 2010 | by Staff

version (preparing a dinner), however, makes him less natural, and brings associations of dominance ... shop. Consumers want to associate loo roll with all that is real, soft and natural, rather than ...

Cinema advertising veteran Peter Howard-Williams dies

07 Dec 2010 | by Katherine Levy

as president of the Cinema Advertising Association (CAA), deputy president of the Screen Advertising World Association (SAWA) and a member of the Code of Advertising Practice committee (CAP). He was also a member ...

Oxbridge social exclusion data 'unlikely' to affect student fees vote

07 Dec 2010 | by Nikki Wicks

, and the findings are unlikely to affect tomorrow s vote. Mark Pack, associate director at MHP Communications ...

Starcom launches carbon emissions tracker for ad campaigns

07 Dec 2010 | by Katherine Levy

associated with their marketing spend." CarbonTrack was created and developed under the PAS 2050 guidelines ...

Government creates new identity for skills bodies

07 Dec 2010 | by Gemma Charles

that the word 'careers' was associated with middle-class professionals. ...

Boots steps into sport sponsorship ahead of London 2012

07 Dec 2010 | by John Reynolds

sports association deals. Tesco has announced it is to sponsor GB Canoeing in the run-up to 2012 ...

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