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Think BR: Procurement is good for you

20 Dec 2010 | by Steve Lightfoot

that the Association of National Advertisers in the US has reformed a task force to improve the image of the profession. Other national associations including ISBA in the UK also work tirelessly to promote the positive ... , and be savvy in managing the costs associated with their campaigns. As a result the smartest brand stewards ...

Think BR: ICO cracks down on data breaches

13 Dec 2010 | by Phil James

as ensuring that a brand protects its reputation. Philip James, senior associate in Lewis Silkin's Media ...

Ian Monk: England whingers remain in denial

08 Dec 2010 | by Ian Monk

no credit. - Ian Monk is founder of Ian Monk Associates and a former executive at the Daily Mail ...

The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?

08 Dec 2010 | by Staff

version (preparing a dinner), however, makes him less natural, and brings associations of dominance ... shop. Consumers want to associate loo roll with all that is real, soft and natural, rather than ...

Helen Edwards on Branding: Not all it's cracked up to be

06 Dec 2010 | by Helen Edwards

. This is the scary Battle of Big Thinking format that the planning group organises every year in association ...

Opinion: Could people ever feel affection for Heathrow Airport as an event venue?

01 Dec 2010 | by Staff

charged. People may be tired from a long journey, or associate them with delays or the fear of flying. So ... , modern and associated with stylish architecture and design. Some people head there early just to shop ...

Media Perspective: Why the Bribery Act should make media companies worried

26 Nov 2010 | by Jeremy Lee

remain worth every penny. Jeremy Lee is associate editor of Campaign ...

Ian Monk: Be prepared for a royal soap opera

25 Nov 2010 | by Ian Monk

is founder of Ian Monk Associates and a former executive at the Daily Mail and The Sun ...

Opinion: Will focusing on branded content help put the fun back into Ford?

24 Nov 2010 | by Staff

they settle for', associating the brand with genuinely entertaining content might be a good idea. It may have ...

Who takes credit as line between media and creative blurs?

19 Nov 2010 | by Jeremy Lee

the next five years - might just be proved wrong. Jeremy Lee is associate editor of Campaign ...

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