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Haymarket wins London 2012 programme brief

23 Dec 2010 | by Arif Durrani

Haymarket Media Group, publisher of Four Four Two and magazines for the Football Association and Manchester United, is believed to have won the business following a pitch against at least five other media companies. The account includes the official programmes, which will include feature articles and previews ...

Adspend forecast for 2011 revised upwards

17 Dec 2010 | by Daniel Farey-Jones

The Advertising Association and Warc have raised their forecast for 2011 adspend to 2.3% from 2

Shop owners demand investigation into Tesco's acquisition of Mills Group

17 Dec 2010 | by Ed Owen

Tesco bought One Stop in 2002, but the brand retains its own identity and head office in Walsall. According to the Association of Convenience Stores (ASC), the acquisition for an undisclosed sum, which adds a further 77 stores to One Stop's portfolio and bringing the total to 598, is a threat ...

BMI reintroduces full name to logo

14 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

brand. "Our customers around the world associate themselves with a British airline and our refreshing ...

Stelios forces EasyDate into name change

14 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

of other associated domains, for 4.4m in September. It already operated a number of Cupid.com's sites ...

Top 10 marketing mishaps of 2010

14 Dec 2010 | by Nicola Clark

. This presented something of a headache for The Football Association in its search for a new sponsor, after ...

Digital Agency of the Year: Dare

10 Dec 2010 | by Gareth Jones

and a tattoo. Despite having no associated media spend, the 'Human avatar' was featured in all the major ...

PR Agency of the Year: Frank PR

10 Dec 2010 | by David Singleton

Association. Its response was to erect an eye-catching 30m2 maze in Trafalgar Square, encouraging people ...

VO5 to partner FHM in 'blokes' strategy shift

08 Dec 2010 | by Maisie McCabe

great opportunity for a brand to associate itself with a property that has been around for years ...

The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?

08 Dec 2010 | by Staff

version (preparing a dinner), however, makes him less natural, and brings associations of dominance ... shop. Consumers want to associate loo roll with all that is real, soft and natural, rather than ...

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