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BMW blames environmental issues for decision to quit Formula One

29 Jul 2009 | by Ben Bold

desire to associate its brand with "environmental sustainability".

Mark Ritson on Branding: GM may be lost in the rush

14 Jul 2009 | by Mark Ritson

, the corporate brand has added further associations of inefficiency and US malaise. Did Henderson even consider a ... or another very soon. Mark Ritson, PPA columnist of the year (business media), is an associate professor ...

Mark Ritson on Branding: the Aston Martin Cygnet is a brand abomination

07 Jul 2009 | by Mark Ritson

in luxury-car orders, combined with the massive fixed costs associated with being a British car manufacturer ... media), is an associate professor of marketing and consultant to some of the world's biggest brands 30 ...

 

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