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Mark Ritson on Branding: Industry in ferment

28 Jul 2009 | by Mark Ritson

again. Mark Ritson, PPA columnist of the year (business media), is an associate professor of marketing ...

Asda forced to pull 'Britain's cheapest bike' ad

24 Jul 2009 | by Anne Cassidy

Mark Brown, the director of the Association of Cycle Traders, noted that the forks at the front of the bike in the ad were pointing in the wrong direction and said that because of this, the bike would not steer properly and the brakes would not work. The 70 bike is self-assembly and the pedals, front wheel ...

Asda ad for £70 bike pulled for 'dangerous' construction

24 Jul 2009 | by Rachael Gallagher

on the bike have been fixed on the wrong way. The error was noted by the director of the Association of Cycle ...

 

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