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Increased communication with consumers needed to dispel food myths

07 Jul 2009 | by Gemma O'Reilly

, Jerome Burne; Jane Symons, health writer for The Sun and Sian Porter of the British Dietetic Association ...

PA looks to provide free 'public service reporting'

07 Jul 2009 | by Maisie McCabe

LONDON - News agency the Press Association is planning to offer free impartial coverage of local

Think secures RYA Magazine brief

07 Jul 2009 | by John Reynolds

LONDON - The Royal Yachting Association has appointed Think Publishing to handle the relaunch...Think won a competitive pitch against a number of undisclosed agencies. It will have a brief to publish a stylish title, representative of the views and interests of the association's members. The appointment follows the decision by the RYA, the governing body of recreational boating in the UK ...

APA launches International Customer Publishing Awards

07 Jul 2009 | by Jacquie Bowser

LONDON - The Association of Publishing Agencies, the trade body for the customer publishing...and associations) Best public sector/government title Best business to business title Best consumer publication ...

Hill & Knowlton enters Indian market via IPAN alliance

07 Jul 2009 | by Arun Sudhaman

IPAN Hill Knowlton will be headed by current IPAN president Radhika Shapoorjee, who now reports to H K Asia-Pacific president and COO Vivian Lines. IPAN was previously managed by WPP advertising agency JWT. We have worked with IPAN as an associate for 20 years,' said Lines. Now we have ...

Portman Group rejects Change4Life drinks tie

07 Jul 2009 | by Gemma Charles

-profile executives from brands, trade associations and the voluntary sector, published a report suggesting ways ...

TMG teams up with Gordon's to launch a free newspaper

07 Jul 2009 | by John Reynolds

, will compete for readers with News International-owned thelondonpaper and Associated's London Lite. But ...

Mark Ritson on Branding: the Aston Martin Cygnet is a brand abomination

07 Jul 2009 | by Mark Ritson

in luxury-car orders, combined with the massive fixed costs associated with being a British car manufacturer ... media), is an associate professor of marketing and consultant to some of the world's biggest brands 30 ...

Tories indicate what may lie ahead for food and drink marketers

07 Jul 2009 | by Gemma Charles

a group of high-powered executives from business, trade associations and the voluntary sector, such as Baroness Peta Buscombe, the former chief executive of the Advertising Association, and Jeremy Beadles, chief executive of the Wine and Spirit Trade Association. Unusually, the report was chaired by Dave ...

Red Bull to launch Energy Shot drink in the UK

07 Jul 2009 | by Joe Thomas

if it is to prevent Quick Energy's lead becoming unassailable. A spokeswoman for the British Soft Drinks Association ...

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