Client: Kick It Out PR team: In-house Timescale: October 2009 Budget: Less than 15,000 Kick It Out is football's equality and inclusion campaign, funded by the game's governing bodies, including the Professional Footballers' Association, the Premier League and the Football Association. It was set up in 1993 ...
Client British Gas Agency Carat Lead planner Rachel McGrath, associate director Strategy Carat needed compelling evidence that British Gas takes its environmental responsibilities seriously - it knew bragging about the company's green credentials or instructing consumers to be more energy ...
at last month's Media Week Awards. Oliver Seares, Associate director, MediaCom ...
would trust the Screwfix brand by association. The online element of the campaign was designed ... pages and association with editorial initiatives such as Sportsperson of the Month, which enabled ... . Rob Nicol, Associate director, strategy and management, MediaVest ...
the friendly, humorous but reliable Churchill dog character - and, by association, the Churchill brand ...
This campaign had a gold mine of PR collateral associated with it and Mere PR seems to have used this well ...
Campaign Pet Obesity: The reality in 2009 Client The Pet Food Manufacturers Association (PFMA) PR team Salt PR Timescale January-June 2009 Budget 40,000 The PFMA wanted Salt to raise awareness of pet obesity to encourage pet owners to prevent their animals becoming overweight. Objectives ...
to maximise the Mangan association, tapping into his warmth and personality without incurring extra production
of Kings Place - To create a lasting association between Kings Place and poetry, and generate interest ...
that used to be reserved for associate directors and new directors.' People are looking ultimately for job ...
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