Search results for "Associations

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BR Video: Coca-Cola and M&S ads fill consumers with festive cheer

23 Dec 2009 | by Susan Billinge

It must be Christmas, the TV is over-run with ads for food and department stores, all tugging at heart strings and fanning waves of nostalgia. But are the ads working and do consumers enjoy or even look forward to the annual pull on their purse strings? Brand Republic, in association with Vox Pops ...

Campaign promotion - Integration essays - Introduction

03 Dec 2009

Campaign associate editor Suzanne Bidlake introduces this year's debate. ...

Dead polar bears star in hard-hitting environmental campaign

19 Nov 2009

The spot, created by Mother, aims to raise awareness of the carbon emissions associated with short-haul flights. Opening on what at first appear to be unidentified objects descending from the heavens, the shot zooms in to reveal that the objects are in fact dead polar bears plummeting to the ground as a ...

Mark Pack, Mandate - Turn negative into positive

04 Nov 2009 | by Mark Pack

have marketing directors been waiting to hear those words? - Mark Pack is associate director, digital ...

Russell Goldsmith, markettiers4DC - Be a leader in branded video

04 Nov 2009 | by Russell Goldsmith

to complain to a new body (likely to be the Association for Television on Demand ) from December if they feel ...

Gareth Davies, MS&L - Look back to see the future

04 Nov 2009 | by Gareth Davies

to see how 'negative perception through association' evolved over time and whether or not such a view ...

Ricky Vazquez, Ogilvy PR - A question of measurement

04 Nov 2009 | by Ricky Vazquez

of the Word of Mouth Marketing Association and an Ogilvy digital leader, developed our Conversation Impact ...

EDF sidesteps ban over "green and British" dispute

28 Oct 2009 | by Hadassah Nymark

, in association with the London 2012 Olympics, were aimed at encouraging communities in Britain to take collective ...

FSA 'Family Supercooks idents' by RKCR/Y&R

27 Oct 2009

The ads will run before new show Family Supercooks , produced in association with the FSA on the Good Food Channel. ...

Marketing video: Telecoms round table

20 Oct 2009 | by Staff

that consumers have for desirable handset brands, but the same emotions are rarely associated with service ...

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