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Agency of the Year: Media Agency of the Year - Best of the rest

To leverage the association between Nescafe Gold Blend and romance, MindShare hijacked 29 February, the leap year opportunity for women to propose, with a national TV event in conjunction with The Sun. One reader was chosen to propose live on ITV during the Coronation Street ad break, viewed by 11m adults ...

Sector Insight: Video games - Platform potential

Leisure Software Publishers Association (ELSPA) and Screen Digest. The UK, one of the creative centres ...

O2 to back Xda II with NME 3-D ad

In a first for a weekly title, the cover will feature a 3-D holographic image of former Libertines frontman Pete Doherty and an O2 link to the back cover, which is a 3-D ad for the Xda II created by Vallance Carruthers Coleman Priest. Hive Associates added the 3-D effects. The issue, on sale from 24 ...

Special Report: Pan-Asian Media - The rise of branded content

associated with an established media brand. The Financial Times Asia, which launched in September 2003 ...

Samsung to split $600m work as WPP wins global task

planning and buying, while other WPP companies, including Research International and Landor Associates ...

Samsung appoints WPP Group to $700m global account

input form Landor Associates. Samsung's Korean in-house ad agency, Cheil Communications, will also ...

Amanda Aldridge on retail: High street needs specialist attitude to mobile

to Enpocket. - Men are more likely to download games for use on their phone. - The Mobile Data Association ...

The Work: Private View

of associating 3 with music for a new mobile generation Agency: WCRS Writer: Leslie Ali Art director ...

Carphone loses ground to operators on service

mobile retailer survey from research firm JD Power Associates measured customer satisfaction across ...

News Analysis: Mobile brands play tactical game

backs Manchester United to the tune of £36m over four years, which suggests that an association ... phone companies benefit from their association with top-flight clubs by being able to provide tailored ... and Birmingham City, whose fans are unlikely to want to be associated with each other in any way beyond the fact ...

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