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Pepsi popstar 'gladiator' ads most written about in 2004

is produced by Propeller Communications, Durrants Media Monitoring in association with Brand Republic ...

Bic in revamp of Classic razor line as Bic 2 launches

The Bic Classic will be rebranded Bic 1, with revamped packaging to aid brand recognition. Central to the redesign is an increased use of orange, which it claims consumers associate with the Bic brand. Bic 1 and Bic 2 will be clearly differentiated, with the respective packs carrying a large blue ...

Branding News: Bic in revamp of Classic razor line

The Bic Classic will be rebranded Bic 1, with revamped packaging to aid brand recognition. Central to the redesign is an increased use of orange, which it claims consumers associate with the Bic brand. Bic 1 and Bic 2 will be clearly differentiated, with the respective packs carrying a large blue ...

Campaign: Kalashnikov promotes own-brand vodka

Loud tried to distance the vodka from its association with the AK-47 where possible, stressing ... - and it stressed that the Kalashnikov name continued to be associated with quality goods. Measurement ...

Superbrands case studies: Gillette

this association remains strong, with sponsorship continuing to play a large part in Gillette's integrated ... broadcast of the US World Series back in 1939. Today this association remains strong, with sponsorship ...

Fairy backs national charity walks event

and will be entertained throughout the walks. P G hopes the campaign will create an association between Christmas ...

Special Report: Pan-Asian Media - The rise of branded content

associated with an established media brand. The Financial Times Asia, which launched in September 2003 ...

Marketing Design Awards: Packaging (non-food & drink)

, the boldness associated with it remained through a more assertive logo. In addition, the illustrations of pads ...

Marketing Design Awards: Grand Prix

. Everything about the work associated with this redesign was of the highest quality, from the boldness ...

Posterwatch: Sure For Men - 'Icons'

December's Loaded contains 19 pages of advertising, encouraging us to improve how we look, smell or feel. Lynx advertises heavily and amusingly on TV, and even Sky Sports' Saturday football coverage is brought to us in association with Gillette. Sure has launched its Crystal Men deodorant on bus T ...

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