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A guide to brand protection

20 Dec 2004 | by British Brands Group and Bristows

protection. Bristows is an associate member of the British Brands Group and further details on the firm can ... to operate in a framework of fair competition. It is a non-profit-making mutual association. The full ...

A guide to brand competition

17 Dec 2004 | by British Brands Group and Bristows

. Bristows is an associate member of the British Brands Group and further details on the firm can be found ...

Brand heritage - what makes a brand great?

16 Dec 2004 | by Joseph Benson

this by associating themselves with the great stories of our common heritage that already live in our minds ...

Brand Royalty - an excerpt from Matt Haig's latest book

18 Nov 2004 | by Matt Haig

Innovation. Innovation is a natural quality you would expect from the company associated with the invention ...

Brand maturation

05 Nov 2004 | by Bret Kinsella and Joseph Benson

positive associations with your brand? This is no small task. Brands obtain awareness in the mind either ... the essential and critical associations of its name to its products and services. This recognition ensures ...

Brands, innovation and growth

01 Nov 2004 | by James Amos, PIMS Associates

Simon Amos of PIMS Associates discusses the results of a new PIMS analysis comparing the innovation...product innovation. The PIMS Database shows a strong association between the proportion of new products ...

Hybrids, the heavenly bed and purple ketchup

01 Nov 2004 | by David Aaker, Prophet

new associations with the core brand but they have to live up to their promise. Dove s nutrient ...

Slogans as trademarks: "It does exactly what it says on the tin"

08 Sep 2004 | by James Mitchell

made it clear that slogans are more likely to be associated with the type of product (e.g. sealant ... meaning but rather a special meaning, associated with particular goods or services. If you can say ...

Case Study: WRC - On-track to being a top sports entertainment brand

24 Mar 2004 | by Professor Angus Jenkinson

but the savage roar you can hear is something you would never associate with a car. It seems like the echo of a ...

Case Study: Millfield Partnership - integrated marketing powers the fastest growing IFA network

20 Feb 2004 | by Professor Angus Jenkinson and Branko Sain

to: how to get a win for a business and its investors, for the staff associates (i.e. IFAs ... . The Millfield Associate Partnership offers the independent a way to continue to grow their business both ... Millfield Partnership includes around 650 IFA associates across their operating divisions that are client ...

 

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