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Brand Health Check: Evening Standard

Associated Newspapers has launched a free 'lite' version of its flagship London evening paper...published by Associated Newspapers - has dented its circulation and ad revenue and, most seriously, Express ... December Associated launched the free afternoon paper Standard Lite. A hybrid of Metro and the Evening Standard, the 48-page Standard Lite is an appetiser for the 40p 'heavy' evening paper. Associated argues ...

Morning after pill ad ruled offensive on religious grounds

The National Association of Catholic Families, the Catholic Truth Society, members of the public and an MP complained to the Advertising Standards Authority, and healthcare advertising agency MJL pulled the nationwide campaign immediately. The ad watchdog ruled that the ad was offensive on religious grounds ...

ABF consolidates £20m task in ZenithOptimedia

Associated British Foods (ABF) has centralised its media planning and buying into ZenithOptimedia...The grocery to retail giant's media activities had previously been divisionalised and split between four agencies. ZenithOptimedia won the business following a pitch against MediaCom and incumbents Mediaedge:cia, John Ayling Associates and AMS Media Group. ZenithOptimedia had previously held ...

Raymond Snoddy on media: Standard's Lite exercise will delight Desmond

The upshot of this bizarre situation is that Associated Newspapers has deliberately paid people ... and nothing has happened, other than a ludicrous High Court case between Associated and Express Newspapers ... morning and saying he was only teasing and that it was all a wind-up of Associated's proprietor, Viscount ...

Ad gloom hangs over launches

not support such assurance. The Advertising Association reported consumer magazine advertising up 1.5% year ...

Kingsmill owner consolidates media into ZenithOptimedia

LONDON - Associated British Foods has centralised its media planning and buying...The grocery to retail giant's media activities had previously been divisionalised and split between four agencies. ZenithOptimedia won the business following a pitch against MediaCom and incumbents Mediaedge:cia, John Ayling & Associates and AMS Media Group. ZenithOptimedia had previously ...

Standard and guidebook in giveaway deal

The guide has recently achieved one million copies in sales and the deal with Associated Newspapers will take place on the same day the International Olympic Evaluation Committee visits London in the final months before the winning city is unveiled. A wide range of companies in London – including Royal ...

Draft to lead Interpublic's $150m global CA account

Associates' $150m (£77.6m) global marketing and advertising business.

A guide to brand competition

. Bristows is an associate member of the British Brands Group and further details on the firm can be found ...

Direct mail lags behind other media growing 2.1%

According to the Advertising Association, direct mail, which only includes mailouts and not doordrops nor other forms of direct marketing, rose to £569m. But compared with other media, it was lagging ... by the World Advertising Research Centre and published by the Advertising Association. The full report ...

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