22 Dec 2004
| by James Curtis
Associated Newspapers has launched a free 'lite' version of its flagship London evening paper...published by Associated Newspapers - has dented its circulation and ad revenue and, most seriously, Express ...
December Associated launched the free afternoon paper Standard Lite. A hybrid of Metro and the Evening Standard, the 48-page Standard Lite is an appetiser for the 40p 'heavy' evening paper. Associated argues ...
22 Dec 2004
| by Staff,
The National Association of Catholic Families, the Catholic Truth Society, members of the public and an MP complained to the Advertising Standards Authority, and healthcare advertising agency MJL pulled the nationwide campaign immediately.
The ad watchdog ruled that the ad was offensive on religious grounds ...
22 Dec 2004
| by Colin Grimshaw
Associated British Foods (ABF) has centralised its media planning and buying into ZenithOptimedia...The grocery to retail giant's media activities had previously been divisionalised and split between four agencies.
ZenithOptimedia won the business following a pitch against MediaCom and incumbents Mediaedge:cia, John Ayling Associates and AMS Media Group.
ZenithOptimedia had previously held ...
22 Dec 2004
The upshot of this bizarre situation is that Associated Newspapers has deliberately paid people ...
and nothing has happened, other than a ludicrous High Court case between Associated and Express Newspapers ...
morning and saying he was only teasing and that it was all a wind-up of Associated's proprietor, Viscount ...
22 Dec 2004
not support such assurance. The Advertising Association reported consumer magazine advertising up 1.5% year ...
21 Dec 2004
| by Colin Grimshaw,
LONDON - Associated British Foods has centralised its media planning and buying...The grocery to retail giant's media activities had previously been divisionalised and split between four agencies.
ZenithOptimedia won the business following a pitch against MediaCom and incumbents Mediaedge:cia, John Ayling & Associates and AMS Media Group.
ZenithOptimedia had previously ...
20 Dec 2004
| by MediaWeek
The guide has recently achieved one million copies in sales and the deal with Associated Newspapers will take place on the same day the International Olympic Evaluation Committee visits London in the final months before the winning city is unveiled. A wide range of companies in London – including Royal ...
Associates' $150m (£77.6m) global marketing and advertising business.
17 Dec 2004
| by British Brands Group and Bristows
. Bristows is an associate member of the British Brands Group and further details on the firm can be found ...
15 Dec 2004
| by Jennifer Whitehead,
According to the Advertising Association, direct mail, which only includes mailouts and not doordrops nor other forms of direct marketing, rose to £569m. But compared with other media, it was lagging ...
by the World Advertising Research Centre and published by the Advertising Association. The full report ...