OUTDOOR SHOWCASE: Advertisers are employing increasingly eye-catching methods of reaching their audience
18 Dec 2003 | by Alastair Ray
consumers associate Disney films with Christmas. The campaign coincides with a presence in retail outlets ...
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Boots in controversial tie-up for Atkins range UK launch
19 Dec 2003 | by Gordon MacMillan,
, Amanda Wynne, a spokeswoman for the British Dietetic Association, said the company was taking advantage ...
Guinness uses magic mailer for Christmas drive
12 Dec 2003 | by Claire Billings,
they can have at Christmas and associating Guinness with that feeling." The campaign was planned ...
OPINION: BEALE ON ... MCDONALD'S
12 Dec 2003 | by Claire Beale, claire.beale@haynet.com
with healthy fruity associations) has a plan and the hope is that a healthier McDonald's menu will lead to a ...
CLOSE-UP: Live Issue - It's time to look back, take stock and think ahead
12 Dec 2003
: Honda making the world's first car ad that does not show a car. BERNARD BALDERSTON - Associate ...
Portman Group raps 'sperm' packs
11 Dec 2003 | by Emily Rogers
to underage drinkers, the drink was being associated with sexual success. Pinsight owner Lee Anthony said ...
EDITORIAL: Whisky innovation mustn't be at cost of existing values
11 Dec 2003 | by Jane Bainbridge, Deputy editor
. While this matter is clearly very important to the Scottish Whisky Association, is it really ...
Coca-Cola to extend music links with own download site
09 Dec 2003 | by Chris Scott,
has more closely associated itself with music. If you have an opinion on this or any other issue ...
AA hits out at Govt's plans for tax on alcohol ads
05 Dec 2003 | by Our Parliamentary correspondent
million. The director-general of the Advertising Association, Andrew Brown, described the proposal ...
Howe dies at 60 after long fight with cancer
05 Dec 2003 | by John Tylee
Howe, who was not only associated with some of the most memorable advertising of the late 60s and early 70s, but nurtured a large crop of up-and-coming directing talent, lost his battle with cancer at a Surrey hospice on Thursday. Tributes poured in for a man who combined an easygoing charm with work ...
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