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THE BOOK OF LISTS: The 10 Best SMS campaigns

16 Dec 2003

's biggest-ever promotion appeared on 50 million packs in association with Sony PlayStation. The instant ...

CLOSE-UP: Live Issue - It's time to look back, take stock and think ahead

12 Dec 2003

: Honda making the world's first car ad that does not show a car. BERNARD BALDERSTON - Associate ...

Mobile operators fund global GSM campaign

11 Dec 2003 | by Ben Carter

The GSM Association, the mobile trade body that represents most of the world's mobile phone.... It is intended to coincide with the GSM Association achieving its billionth connection early next year ... as the best option for new and emerging mobile countries. The GSM Association has also tied up with global ... Association represents more than 600 GSM mobile operators in 200 countries worldwide. ...

Marketers must gain parental OK for texts to kids

11 Dec 2003 | by Ben Carter

The guidelines from the Mobile Marketing Association demand that brands have permission from parents before sending out messages to under-12s. For children aged 12 to 13, brands can only use ... . The guidelines form part of the Mobile Marketing Association's latest code of conduct and will apply to UK mobile ...

PRIVATE VIEW: Luke White, the creative director of McCann-Erickson London

05 Dec 2003

Lownde, marketing manager Brief: Mini's association with Between the Sheets Agency: WCRS Writer ...

CHINA: THE ORIENT EXPRESS

28 Nov 2003 | by Liz Shackleton

40 *Source: China Advertising Association 2002 Source: Recma 2002. ...

OUTDOOR SHOWCASE: New technology is allowing advertisers to benefit from innovations such as talking posters, writes Alastair Ray

27 Nov 2003 | by Alastair Ray

technology to make its poster ads look more like the TV executions. It commissioned Hive Associates ...

CLOSE-UP: NEWSMAKERS - The driving forces behind the CHI success story

24 Oct 2003 | by Glen Mutel

, capricious creative director that clients expect. That his name is intrinsically associated with the Every ...

Orange refocuses marketing on entertainment events

15 Oct 2003 | by Ben Carter,

extending the strategy across the globe, suggesting an end to its association with sponsoring human ... to be handling the review. If Orange decides to end its human endeavour association, it will be the latest in a ... associated with film, literature and music. It will get its first airing in Liverpool under the banner ...

Digital's creative dilemma

10 Oct 2003 | by Mark Sweney

and AOL, in particular. Both Yahoo! and AOL have recently appointed agencies - Maher Bird Associates ...

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