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Analysis: In the shadow of the beautiful game

05 Dec 2003 | by Mark Johnson

Prescott. Rugby is not alone in using this 'grassroots and stars' strategy. The Lawn Tennis Association ...

ANALYSIS: Haircare brands vie for attention with use of PR

28 Nov 2003 | by Lexie Williamson

, Cairns & Associates, has used personalities for specific projects, such as getting Tara Palmer ...

The Times plan for its tabloid pitches Telegraph into fray

27 Nov 2003

Mail will also be a key target. This will be the real battleground. Associated executives were ... , if not an immediate price war, as The Times attempts to take more readers from its Associated rival. This is a ...

ANALYSIS: Shareholders: power to the people?

21 Nov 2003 | by Adam Hill

Murdoch to the board as chief executive, despite investors such as the National Association of Pension ... seriously in the BSkyB debate because its members, along with those of the Association of British Insurers ...

ITV reaps benefits as viewers rise and see England shine

20 Nov 2003

sponsors. Editorially, the coverage has had a slickness not always associated with sport coverage ...

Analysis: Are industry awards a key to greater things?

07 Nov 2003 | by Ian Hall

for its client Computer Associates's HR department in a Best Companies to Work For awards earlier ...

Commercial radio looks well enough as it hits 30th year

06 Nov 2003

advertisers more of a reason to associate themselves with radio brands. Evidence lies with John Smith ...

Analysis: Are IPR and AMEC losing sight of goal?

31 Oct 2003 | by Joe Lepper

During the summer, relations between the Association of Media Evaluation Companies (AMEC) and the Institute of Public Relations (IPR) looked on the surface as if they couldn't be better. The IPR had produced its third toolkit on planning, research and evaluation (PRE), with praise and official endorsement ...

Analysis: Football's appeal defies scandals

24 Oct 2003 | by Ian Hall

critics' eyes sucking the sport itself into a reputational quagmire. Football Association director ... from Professional Footballers' Association CEO Gordon Taylor that Ferdinand had been 'hung out to dry ... sponsors take a long-term view and think that association with the positive aspects of football outweighs ...

Analysis: Alcopops battle shows signs of a new maturity

17 Oct 2003 | by Ian Hall

Communications handles consumer PR for Bacardi Breezer. NBC associate director Sue Skeats says PR is currently ... -matching game'. Sarah Meads, associate director at Willoughby PR, which promotes WKD, says its PR tactics have ...

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