Great ideas don't require bravery
23 May 2013
-come outweighs the benefits we associate with a positive one) and partly a fundamental misunderstanding of how ...
year, we received a record 27 award nominations and took home the Professional Publishers Association ...
-come outweighs the benefits we associate with a positive one) and partly a fundamental misunderstanding of how ...
. Even back in the early 70s, both the Advertising Association and the IPA were giving short shrift ... of the advertising establishment, Brian Smith, then an associate director at Everetts, set up a committee to look ...
There were few surprises at the Professional Publishers Association s Pub lishing+ conference, although one came 24 hours later when Easy Living said it was going digital-only. Had the news come a day earlier, it would have held a mirror up to the event s proceedings. Aptly, the programme focused ...
This year marks the centenary of the Professional Publishers Association. But, as the magazine ... Association and Warc, which groups spend for magazine brands across print and digital together for the first ... the Newspaper Publishers Association, has never been more important. Magazine brands need a vocal and high ...
will be able to create value for consumer and advertiser." YES, Clare Mills, associate director, broadcast ...
to provide some needs so basic that, today, they would be more associated with a homeless charity. Even so ...
." YES Alan King, managing partner, digital, UM London "It s still most readily associated ...
Smart brands will find plenty of big films in the coming months to associate themselves with, Tom...for association. Just a day after opening Cannes, Baz Luhrmann s lavish adaptation of F Scott Fitzgerald ...
Maisie McCabe feels queasy after seeing the new ad for Cadbury Crispello: "Accepting that the online haters are misguided in their worry that the protagonist is underage, associating a snack with an awkward love triangle is just odd. It s trying to be kooky, but doesn t make me want to buy the chocolate ...