06 Jan 2000
| by AMBER KEY
the red-white combination.
Colours derive their effect through lifelong associations ...
and Egg, have also
broken free of the standard colour shackles which are associated with
their sector ...
. Blue and black were found to be associated with
authority and professionalism, but were also seen ...
18 Sep 2003
| by Ken Gofton
Brands have used summer associations and traditions as a launching pad for DM pieces, reports Ken...marketing campaign, conducted by Arc in association with Eurotunnel.
"I think Fiat was bemused initially ...
Caroline Parkes. "Creatively, it is about using wit and charm, associating Gordon's with sociability ...
11 Aug 2004
O2 is highlighting its music associations in a summer mailing to more than 500,000 pre
Hotwire director Cordelia Meacher has launched FieldHouse Associates, a corporate and b2b...has also worked at Brunswick, Ballard Associates and as global PR manager at media firm Tarsus Group ...
Capital, Seatwave and Associated Northcliffe Digital (part of DMGT).
Her new venture will look to tap ...
12 Aug 2004
| by Staff,
LONDON – O2 is highlighting its music associations in a summer mailing to more than 50,000 pre
21 Sep 2006
| by Robyn Lewis
CA Western Europe PR manager Lee Brooke has left to join Hill & Knowlton in an associate director...Brooke left the former Computer Associates at the end of last week after two-and-a-half years with the US software firm.
He will join H K's B2B tech team on 25 September. His arrival swells the division to 17 staff.
CA comms officer Tina Horne told PRWeek that the company is seeking a replacement ...
Non-Olympic sponsor Nike is the brand most associated with the 2012 Olympics and is far out...Research on web buzz carried out by BrandWatch, commissioned by digital agency Jam from 1 December to 7 February, shows that Nike is dominating conversations on the internet, with 7.7% of the conversations about the Olympics associated with the brand.
By contrast, Adidas is only pulling in 0 ...
29 May 2008
| by Clare O'Connor
Computer Associates (CA) has handed its UK PR account to Chameleon PR after a competitive pitch that included three-year incumbent Inferno. Director Rob Skinner will lead the CA team at Chameleon, reporting to UK and Ireland comms manager Tina Horne. Chameleon will handle a new brief focused on thought ...
30 Aug 1996
| by TIM SMITH AND SIMON WOOD
: Kellogg s
Objective: Fully exploit Kellogg s association with the popularity of
the film, the Mask ...
23 Jan 2003
| by GAIL KEMP
For the mobile phone business, the festive season is traditionally a period of massive contract churn requiring doggedly hard-nosed promotional activity.