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associations. 'The cost of broadcast sponsorship is rising. In the early-90s it was sold at a 90% discount ... with staff.' Taking over the sponsorship of a programme that has had a long-running association with a ... restaurant because of pizza-delivery company Domino's long-running association with the show on Sky One. A ...
to be associated with this type of content, regardless of whether it drives traffic, he adds. It doesn t make ... any mainstream brands wanting to be associated with hardcore pornography. But Ben Raworth, Monkey ... or shocking content. MindShare s Thomas believes this presents a dilemma for brands. If a brand is associated ...
2002: Associated Newspapers asks Andy Hart to head its nascent digital operations. Hart has ... company of Associated, had had its fingers burned in the dotcom crash, notably with the failure ... : Having restructured the company's digital assets into a division called Associated Northcliffe Digital ...
With less than a year until the Games, there are still ways for marketers to associate their brand...; associated brands can create events to celebrate the successes of individuals or countries (see box, below). 'There is nothing to prevent a brand undertaking activity that does not explicitly claim an association ... high-profile opportunities for a sponsor. Other official options include associations with specific ...
, but they also want to use the association to boost awareness, increase funds or change public perceptions,' says ... partners, which include WWF and Earthwatch, to achieve the same. Such associations also offer pronounced ...
John Ayling & Associates has won the £1.5 million media planning and buying account for Feasters, a
Associated Northcliffe Digital, the digital division of Associated Newspapers, is looking
Associated Newspapers is to launch a travel website under the Daily Mail brand. The site, www
him, the excuse being a tie-up between Associated Newspapers and Microsoft to produce new digital ... , perhaps he has a point. Associated Northcliffe Digital, of which Hart is the managing director, has become a very successful operation. Three years ago, Associated's digital operations had five sites ...
be too late for that. Associated sees the wood beyond the trees The Sunday Times thinks Associated ...
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