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Close-Up: The Hot Seat - Mike Baker, Outdoor Advertising Association

26 Nov 2010

Job: Chief executive, Outdoor Advertising Association - You've got five hours left before the world explodes. What do you do? Don't panic. You can't place too much trust in forecasts. But, then again, if everyone else is panicking, you'd be a fool not to. - What's your best joke? Tommy Cooper ...

Close-Up: My YouTube ad of the week - In association with YouTube

30 Jul 2010 | by Steve Parker, Managing director, MediaVest

Brands: Google/YouTube.

Close-Up: Unilever crowdsourcing effort divides opinion

05 Nov 2010

Industry reaction to the company's Consumer Creative Challenge, in association with MoFilm

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing...The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus ... Adidas as the brand most consumers associated with this summer's World Cup. It also pushed boundaries ...

Media Perspective: Shaking data loose of scientific chains is a key future skill

16 Jul 2010 | by Russell Davies, russell@russelldavies.com

loose of its associations with science, rigour and spreadsheets and puts it firmly in the world ...

Close-Up: How do you make brand icons work?

14 May 2010

's deadpan everyman buffoonery was a sure-fire way to instantly unlock valuable associations and memories ... associations is compelling, but as Green explains: "You still have to ask whether that character serves how ...

Finding the right formula

07 Sep 2010 | by Ed Kemp

of the motorsport's biggest brands. While F1 teams have been represented by the Formula One Teams Association ... of a variety of associations and organisations,' adds Fenwick. 'Its decision-makers simply can ...

Media Forum: Can new MySpace flourish?

05 Nov 2010 | by Alasdair Reid

associations and marketing programmes with artists." However, Damian Blackden, the president, digital ...

Digital: L'Oreal campaign benefits from contextual targeting

03 Nov 2010 | by Grapeshot

in the UK since signing a global deal with the company in August 2009. In June 2010 this association ... , which also featured an image of Cheryl on the can. As a result of the close association between L ... was for online advertising for the product to be as closely associated as possible with other content ...

Media Perspective: An ad-funded online model does exist. It's over at the Mail

23 Jul 2010 | by Ian Darby, ian.darby@haymarket.com

is showing there is an alternative based on the scale it can deliver to advertisers. Associated Newspapers ... the equivalent to print deals," he says. It's a tricky time for newspaper groups and Associated is not immune - its parent company recently announced that it is closing Associated Northcliffe Digital and folding ...

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