DIRECT NEWS: JWT poised to launch UK direct arm
03 Jul 1998 | by ELEANOR TRICKETT
, in addition to existing offices in the North America, Europe, Asia Pacific and Latin American ...
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TOP EUROPEAN AGENCIES: THE EURO BOSSES - They spend their lives in club class and foreign climes. Then they have to tailor the disparate ambitions of group shops in a way that suits global clients. So who are these network chiefs and how do they cope?
10 Jul 1998 | by ROONEY CARRUTHERS
PRESIDENT LEO BURNETT EUROPE, MIDDLE EAST, AFRICA AND ASIA PACIFIC In the old days, the group ...
MARKETING FOCUS: Brand attack on China - The first TGI analysis on China makes sense of a market with a growing appetite for western products, writes Harriot Lane Fox
02 Jul 1998 | by HARRIOT LANE FOX
) 0.7 15 Tiger (Asia Pacific) 0.6 16 Foster s (Scottish Courage ...
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