Media is key to BBH-Burnetts deal
19 Dec 1997 | by CAROLINE MARSHALL
European and Asia Pacific division of Burnetts, and, together with Burnetts chief administrative officer ...
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BBH strikes global deal with Burnetts
19 Dec 1997 | by CAROLINE MARSHALL
act as a sounding board as we build BBH in Asia Pacific and open in the US. To make the relationship ...
Levi’s to put dollars 90m US account up for grabs
31 Oct 1997 | by CAROLINE MARSHALL
million account for the Asia Pacific region earlier this year. The review has been triggered by a ...
INTERNATIONAL BUSINESS MEDIA: HOW TO BRAND A GLOBAL TITLE - Assimilating local difference into an international marketing strategy is key. By Richard Cook
24 Oct 1997 | by RICHARD COOK
US and Asia Pacific regions. The company switched from using a variety of agencies in these ...
HOTLINE
10 Oct 1997 | by CAROLINE MARSHALL
first WPP media operation formally to take on the MindShare name is MindShare Asia Pacific. The merged ...
HOTLINE
12 Sep 1997 | by JOHN TYLEE
, said that the company would now focus on developing in the US and Asia Pacific. He added that ...
Bates snares pounds 8m Cussons relaunch
05 Sep 1997 | by JOHN TYLEE
on an existing relationship between Bates and Cussons in the Asia Pacific region. It is likely to ...
Citibank awards Y&R dollars 800m global prize
15 Aug 1997 | by EMMA HALL
dominant presence in the US and Asia Pacific. Earlier this year, the bank formed a global consumer ...
BBH board account planner Murphy to take Singapore role
18 Jul 1997
become head of planning at BBH Asia Pacific in Singapore....become head of planning at BBH Asia Pacific in Singapore. Murphy, who was a Campaign Face To ...
REVIEW: Marketing and advertising news in the week’s press
20 Jun 1997 | by HARRIET GREEN
most Calvin Klein divisions and licensees in Europe, the Middle East and the Asia Pacific region ...
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