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OPINION: A perception gap which needs immediate filling

Discussion of the need for increased transparency in corporate reporting and enhanced disclosure in public communication is not new. However, there has been minimal empirical data as to the key drivers of an enterprise's value that are specific to companies in the entertainment and media industry.

OPINION: A perception gap which needs immediate filling

Discussion of the need for increased transparency in corporate reporting and enhanced disclosure in public communication is not new. However, there has been minimal empirical data as to the key drivers of an enterprise's value that are specific to companies in the entertainment and media industry.

BRANDING: Comment - A paradigm shift in action as Korea's marketers wise up

From the outside, the Korean advertising market has always seemed like a mysterious 'other world', utterly disincorporated from the Asian mainstream. Historically, some Western agencies existed uneasily on the fringes of Korea and, once, the words dreaded most by executives in Hong Kong or Singapore...

BRANDING: Comment - A paradigm shift in action as Korea's marketers wise up

From the outside, the Korean advertising market has always seemed like a mysterious 'other world', utterly disincorporated from the Asian mainstream. Historically, some Western agencies existed uneasily on the fringes of Korea and, once, the words dreaded most by executives in Hong Kong or Singapore...

Heineken brand to challenge Bud with local brew

SHANGHAI: Asia Pacific Breweries has received the green light to brew and market Heineken in China...According to Asia Pacific Breweries CEO, Koh Poh Tiong, the development will generate significant ...

Heineken brand to challenge Bud with local brew

SHANGHAI: Asia Pacific Breweries has received the green light to brew and market Heineken in China...According to Asia Pacific Breweries CEO, Koh Poh Tiong, the development will generate significant ...

Tiger Beer in talks over UK consumer account

core projects. Tiger Export’s parent company is Singapore-based Asia Pacific Breweries. The brand is ...

CAREERS: Company CV - Vodafone UK

operating divisions: Northern Europe; Central Europe; Southern Europe; the Americas; Asia Pacific; and ...

CNN International in three-year deal with tourism body

Europe, the Middle East, Africa, Latin America and Asia Pacific, said: "At a time when the sector is ...

BOOK REVIEW

Body of Truth; By Dan Hill. Published by John Wiley Sons. 267 pages.

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