At this time of year, many of us are contemplating the end of another year of hard and, hopefully, rewarding work, with a bit of well-earned seasonal cheer. Some of you are also thinking of the year ahead and the financial commitments that you have wisely or unwisely made to your CFO.
With the proportion of marcoms budgets going to below-the-line steadily rising, marketers of all kinds have been balancing the benefits of brand-building and awareness generated by above-the-line against the nearer-term results and, more importantly, the trackability of those results, afforded by BTL....
lot. A: Alvin Teo, Manager, Degree Programs, Asia Pacific Management Institute replied, "Many ...
InterContinental Hotels Group’s Managing Director, Asia Pacific, Mr A. Patrick Imbardelli, said ...
revenue this year compared with 45.4%for North America, 20.4%f or Asia Pacific, 4.3% for Latin America and ...
director for branded television at Walt Disney Television International Asia Pacific. Lynn started his ...
Asia Pacific Breweries (APB) has mirrored changes designed to heighten the drama of this year’s
With increasing frequency, I am seeing data which appears to confirm both the return of and the growth in the internet advertising dollar.
ASIA PACIFIC: The departure of Asia-Pacific president Kevin Ramsey has triggered a reshuffle at M C
SOUTHEAST ASIA: Asia Pacific Breweries (APB) has mirrored changes designed to heighten the drama of
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