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16 May 1997 | by MEG CAETER

, Europe and Africa, Asia Pacific and Latin America. Each region presents different challenges ...

ASIA: DISPARATE ASIAN YOUTH MARKETS WANT MORE MEDIA CHOICE - Its teenage population may be huge, but the potential for youth titles in South-east Asia has yet to be realised, Steve Shipside believes

09 May 1997 | by STEVE SHIPSIDE

breaks down across Asia, the number of people under 34 is vast. In some of the countries in the Asia.... Walter Thomson Shanghai, is also far from impressed. The problem is that the Asia Pacific markets ...

INTERNATIONAL ISSUES: Commercial radio that emerged from the Kobe earthquake - English-speaking radio is now all the rage in Japan. Bethan Hutton investigates

09 May 1997 | by BETHAN HUTTON

was launched to coincide with a meeting of the Asia Pacific Economic Cooperation forum, making its ...

ASIA: TOP ASIAN CLIENTS - The commercial potential in Asia presents marketers with a tough challenge. Thomas Verner talks to four senior client figures about the hazards of creating brand identities in a divergent market

09 May 1997 | by THOMAS VERNER

LEVI STRAUSS Simon Hughes, 37 Asia Pacific Marketing What is your work ...

 

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