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The Marketing Profile: Rick Bendel of Asda

20 May 2008 | by Jemima Bokaie

Worldwide to the position of group executive marketing director at Asda was long overdue....'I was offered the job 16 years ago,' says Bendel, who has been wedded to the Asda business ...

Public affairs: Agencies prepare to fight it out for Asda account

15 Feb 2008

it emerged that Asda is to hold a competitive pitch for its public affairs business....confirmed the agency had been invited to repitch. He said: 'I hope we can continue to support Asda ...

 

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