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03 Feb 2010
Siobhan Fitzpatrick, head of brand marketing at Argos, is confident consumers will not abandon the...Siobhan Fitzpatrick, head of brand marketing at Argos, does not fit the stereotype for people in ...
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Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
28 Apr 2010 | by Staff
was seemingly unaware of the public debate about the sexualisation of young children or Argos' recent ...
Sainsbury's adds to non-food offer
17 Nov 2009 | by Joe Thomas
compete more strongly with Argos and Tesco Direct.
The week in marketing
17 Jun 2009
campaign image that covered the facade of the store. Watch the video at marketingmagazine.co.uk - Argos ...
Branding: Brand in the news - Argos
09 Dec 2008 | by Stuart Mitchell, Chief executive, Live & Breathe
It would be easy to draw a comparison between Argos and Woolworths, which has just gone into...whereas Argos has not. Consolidating its value proposition by buying the Bush and Alba brands is a ...
Branding brief: Coleen Rooney to endorse jewellery line
09 Dec 2008
Argos. She will also launch a cosmetics and haircare range in the next year.
Argos buys Bush/Alba 'to expand value range'
02 Dec 2008 | by Fiona Ramsay
LONDON - Industry experts have compared Argos' acquisition of the Bush and Alba consumer...and budget electronics name Mikomi within the Argos own-brand portfolio. Pali International retail ...
We'll Call You - Argos
18 Nov 2008 | by Staff
Argos - Argos Stores customer services. Could I take your surname please? Mktg - Hi ...
Raymond Snoddy on Marks & Spencer's marketing cuts
11 Nov 2008
trainee in 1972. In 1989 he joined the Burton Group, and was made chief executive in 1994. As Argos ...
Will retailers be lonely this Christmas?
04 Nov 2008 | by Abigail Townsend
costs are kept at a minimum. Elsewhere, Argos has launched a campaign focused on simplicity that mocks ...
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