Connected Campaign of the Month: Fab.com
23 May 2013
." Media Justin Gibbons, creative director, Arena "It s interesting to see Fab use such a varied ...
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Avery embracing spirit of collaboration at Havas
23 May 2013
Arena's new chief executive is ready to work alongside, rather than against, its Havas Media Group...staff. After all, Arena has had a reputation for being a close-knit family. Now the last of the ...
Initiative scoops Amazon global media business
21 May 2013 | by Louise Ridley
Havas Media Group s Arena, while holding onto the North American business. Amazon s business includes ...
TalkTalk to sponsor fifth X Factor
21 May 2013 | by Louise Ridley
chance to win tickets to the live recording of the TV show at the arena auditions. The deal features ...
Why brands now approach sports sponsorship with caution
21 May 2013 | by Pete Davis
brands are actually responding to potential crises in the sponsorship arena before they happen. They ...
WCRS scoops £15m European Betfair ad account
17 May 2013 | by Louise Ridley
next year when appointing media agency Arena, after spending 3m on adver tising in the UK last year ...
Polycell gets cheeky in crack-filler campaign
17 May 2013 | by James Swift
, whilst bringing some humour and fun into this generally quite functional arena by using a topic that ...
The science behind outdoor advertising
16 May 2013
have flirted with a debased form of pop psychology. But Justin Gibbons, Arena Media s creative director ...
HTC's global PR director Julia Herd is inspired by the F-word
16 May 2013 | by John Owens
Jerry's, and Virgin's entry into the mobile phone arena. 'It's fantastic to be in a position where ...
Arena wins £15m pan-European Betfair business
15 May 2013 | by Arif Durrani
Arena has been awarded the £15 million consolidated European media planning and buying account for...delighted that Arena will be a key part of it. "Arena have demonstrated great expertise, passion and an ...
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