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Aquafresh brush-up

07 Aug 1997 | by PATRICK BARRETT

SmithKline Beecham has unveiled a new global branding for Aquafresh toothpaste. The design is by...SmithKline Beecham has unveiled a new global branding for Aquafresh toothpaste. The design is by ...

Meet Caroline Karlstromer, Aquafresh UK

21 Oct 2008 | by Staff

Marketing director for Aquafresh UK....Brand controlled? Aquafresh for GlaxoSmithKline. Media agencies used? MediaCom. What are ...

Aquafresh launches aerosol gel toothpaste

30 Jan 2008 | by Staff

LONDON - GlaxoSmithKline has launched Aquafresh Iso-active, which it claims is the UK's first...has long-term relationship with Aquafresh and has worked on the relaunch of the entire Aquafresh range ...

Aquafresh calls in Unity to target mums

10 Oct 2012 | by Hannah Crown

Aquafresh has picked Unity to lead a PR drive to appeal to mums....three-way pitch shoot-out. Unity, which has previously handled project work for Aquafresh, will work as ...

TBWA lands £100 million global Aquafresh account

09 Feb 2012 | by Sara Kimberley

GlaxoSmithKline has appointed TBWA Worldwide to handle its estimated £100 million Aquafresh global

Aquafresh bids to reach families through cinema

11 Apr 2011 | by Loulla-Mae Eleftheriou-Smith

Cineworld Cinemas to promote its Aquafresh Children's toothpaste....Aquafresh Children's toothpaste. Last month GSK launched the next series of ads for its Corsodyl Mint ...

GlaxoSmithKline hands retained Aquafresh account to Splendid

22 Oct 2010 | by Mark Banham

Splendid has been awarded the consumer PR business for GlaxoSmithKline toothpaste brand Aquafresh..... Lexis had previously held the Aquafresh account since 2008. Splendid is headed by former Slice ...

Branding News: Aquafresh rejigs design of packs

31 Mar 2005

Toothpaste brand Aquafresh Extreme Clean has reworked its packaging to improve on-shelf standout...handed the £5m direct business for the Aqua-fresh brand to Joshua (Marketing, 9 February). ...

Aquafresh appoints Michaelides & Bednash for launch

05 Mar 2004

Aquafresh brand....away with its ideas and its thinking. With this launch, we aim to reconnect people with Aquafresh by ...

Slice creates cartoon characters for Aquafresh kids range

25 Jun 2007 | by Ben Bold

LONDON - Slice Design has created the branding for GlaxoSmithKline's new Aquafresh kids' range....TV campaign promoting the range. An Aquafresh spokesperson said: This could well be the first time ...

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