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Durex creates 'touch-actuator' underwear for long-distance lovers

23 Apr 2013 | by Maisie McCabe

The underwear has been developed by Havas Worldwide Sydney, Snepo Technologies and fashion designer Billie Whitehouse. It allows long-distance couples to touch each other via a smartphone app. One half of a couple can send a message to their partner's smartphone, which then relays the message ...

Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?

16 Apr 2013 | by Staff

-a-porter has seen huge digital growth, embracing apps, becoming the market leader in shoppable content ...

A landmark moment for mobile marketing

28 Mar 2013

through its combination of location-based messaging, app discovery messaging, targeted push SMS and ...

YSL creates Facebook app to promote Radiance range

21 Feb 2013 | by Ben Bold

Yves St Laurent is attempting to drive sales of its Radiance cosmetics range with a Facebook app...Agency PMA Digital has created the Radiance app. It lets users upload a photo and then enhance it by adjusting their skin s "glow" and "vitality", and erasing blemishes. They can then add the digitally manipulated image to their Facebook page Consumers can also use the app to download a voucher that can ...

Is it damaging for premium brands to introduce cheaper types of products? The Marketing Society Forum

24 Jan 2013

to afford an iPhone won't damage the brand, and could improve the iPhone apps eco-system by bringing greater ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

-fever app, all of which do something for their customers' health, instead of just talking about it. A ... , Microsoft developing the Windows Embedded Automotive platform and Aviva launching apps that monitor your ...

Kimberly-Clark launches cold and flu season campaign for Kleenex range

14 Nov 2012 | by Nick Batten

will be underpinned by social media activity run by We Are Social. A bespoke gaming app will comprise four stages ...

Boots "let's feel good" by Mother

12 Nov 2012

Co, will be supported by print, digital, direct marketing, PR and a Boots Christmas app. ...

Time Out nets multi-platform GSK deal

12 Nov 2012 | by Nick Batten

The deal, which includes cover wraps, gives GSK the chance to access the magazine's expanded readership following its relaunch as a free title this autumn, and is the first multi-platform deal done by the listings magazine. There will also be activity on Time Out's iPad app, a bespoke microsite, Twitter ...

Boots drops 'here come the girls' after five years to widen reach

09 Nov 2012 | by Matthew Chapman

by press and digital activity alongside the launch of the brand's first Christmas app, which aims to drive home the campaign's message about putting thought into buying presents. The app, created by Lida ...

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