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NatWest "her big day" by M&C Saatchi

NatWest has released a TV spot to promote its Pay Your Contacts function. The ad, which was created by M C Saatchi, shows a father making last-minute purchases for his daughter s wedding. He does this using the Pay Your Contacts app, which allows people to make and receive payments on their phone. The ad ...

Evian "baby & me" by BETC Paris

Me app by BETC Digital and B-Reel that uses facial-recognition software to reveal people s "baby ...

Weetabix "sibling rivalry" by BBH

and a Facebook app that allows users to put products straight into online supermarket shopping baskets ...

Three "the pony" by Wieden & Kennedy

pony through a web-based app hosted on YouTube that includes eight genres of music and well ...

Audi "evolution on the outside, revolution on the inside" by BBH

Audi UK has launched its first-ever augmented-reality print advertising campaign, alongside a film of the new-generation Audi R8 V10. Created by Bartle Bogle Hegarty, the campaign enables smartphone-users who download the free image-recognition app Blippar to point their phone at ads showcasing the car and watch ...

Blue Dragon "legendary stir fry" by JWT London

making a stir-fry using Blue Dragon products for his friends. There is also a Facebook app that allows ... suggestions, can be shared with friends via the app. The TV ad was written by Bruno Xavier, art directed ...

Asics "better your best" by 180 Amsterdam

Asics has launched a global campaign, spanning TV, print and social media, that focuses on motivating everyday athletes. A Facebook app with tailored training strategies forms part of the push. The campaign, created by 180 Amsterdam, launches with a 60-second TV ad directed by Kim Gehrig through Somesuch ...

Racing Post "Puntinho" by Sell! Sell!

Racing Post has launched a campaign featuring a Brazilian football pundit from the 70s called "Puntinho", designed to drive people to the sports betting brand s app. The work, which will run on TV and online, shows a group of out-of-shape Brazilian footballers warming up. The films were directed by Tom ...

Barclaycard "Toys Unleashed game" by Dare

Following the release of its TV ad last week, Barclaycard has launched an augmented-reality game created by Dare. The app uses skin-tracking technology that means its characters are only activated ... s App Store from Friday. The work was written by Stuart Woodall and art directed by Sean Vrabel. ...

Boots "let's feel good" by Mother

Co, will be supported by print, digital, direct marketing, PR and a Boots Christmas app. ...

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