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Austerity and the need for optimism

growing, zillions of iPads will be shipped next Christmas, we will buy apps we will never open and book ...

App prices - a few pennies more wouldn't hurt

With the app market continuing to boom heading into 2013 it's high time to focus on the users...Over 700,000 apps have been sold - and that s just in Apple s AppStore, where an unbelievable 30 billion apps have been downloaded. How do users handle apps? How much are they willing to pay? A recent study by consulting firm Simon-Kucher Partners gives some answers - and advice - for app providers ...

Driving to the digital future

properly to attract the potential buyer? Autotrader s app on Facebook is a very clever approach to engage fans who are in the market for a car, rendering buying more social. Consumers using the app while ... or apps on the dashboard will be a reality in a not-so distant future. Digital offers manufacturers a ...

The mobile market matures - a European snapshot

-traditional responses such as app downloads, calls, store locator actions, etc. While these responses may not directly ...

New trends in shopping

to load. Smartphone apps can make the shopping experience even quicker and more seamless, which goes some way to explaining why eBay was the third most popular app on the Apple top 25 free app list ... of several new mobile payment apps in 2012. The Ipsos Global Mobile Payments study, launched ...

The European mobile elite in 2012

one position for GPS/mapping services, and listening to music. Downloading apps is the number one ... %). Similarly, downloading apps is highest among android device users (78%), followed by email (74%) and GPS ... of less than 5%. With the extensive number of apps now available, it s not surprising that the average ...

The breakfast club

stations starting to use apps for phones and tablets, getting content right for their target audience ...

Making the most of mobile advertising

communicate and our behaviour, with apps for anything and everything we need. Sixty five percent of UK ... and advertising network which rewards users the further they get inside games or apps . Once the user ... app for every eight miles run by a user. The creative is also getting more attention. Earlier ...

Understanding the business elite

of different apps and websites available the business elite appear to be remaining faithful to the same ...

A social Olympics? You'd better believe it

gigs, an innovative London 2012 Predictor app as well as conventional channels, Samsung recorded both ...

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