23 May 2013
| by Kate Magee
dominance of mobile. This favours apps that are slick and easy to use on mobile devices like Path, Instagram ...
shift to single-app usage. Consumers no longer want one app to do everything because this makes it too ...
, which begins on 10 July.
The campaign launches with a Facebook app for TwelthMan, the official fan group for England Cricket run by the ECB.
The app features videos of the best cricketing moments ...
their favourite moment.
Further activity throughout the summer will include digital builds across social apps ...
17 May 2013
called David Cameron's Dashboard, based on the iPad app created for the PM by the Cabinet Office ...
, looking for nat-ure, culture and adventure .
The successful agency will also develop mobile apps ...
The agency has won a consumer and b2b brief for the launch of the CashInTheAttic.com site and app for the show.
The four-month project, which has the possibility of extension, will be led by Propeller PR account director Antonia Collins.
Martin Loat, Propeller CEO, explained that comms for the launch would ...
marketing at Hailo, the taxi cab app founded in 2010.
'While on the surface our business may sound fairly ...
AND CONSUMERS ON BOARD FOR APP LAUNCH
Hailo was voted PR professionals' favourite app by this year's Power Book entrants. The Hailo app means cab drivers can find passengers in their down-time, which makes ...
Surname & Surname has been appointed to drive downloads of events app YPlan....Created in early 2012 and backed by the investors behind Zoopla and Spotify, the app offers users ...
, Surname Surname has been briefed to handle consumer activity to attract consumers to use the app ...
attention when Stephen Fry tweeted his love for the app to more than five million of his followers.
Yplan ...
, and it was named by Apple as one of its App Store Best of 2012 mobile apps, alongside brands such as the BBC ...
Swedish social video app VideofyMe has handed a brief to Deliberate PR to launch the service...Deliberate will handle media relations for the free video app, generating coverage across consumer, business and technology media when it officially launches in the UK in May.
The app, which has 580 ...
with brands in the UK and develop collaborations to showcase the app. VideofyMe has carried advertising from ...
19 Apr 2013
| by PRWeek reporters
Diffusion as its retained agency in the US as it prepares to launch a real-time app.
FedEx US has ...