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HTC's global PR director Julia Herd is inspired by the F-word

been hit by poor sales and a diminishing market share recently, with Samsung and Apple cementing their ...

Campaign case study: Small firms turn to iZettle reader

launch, and it was named by Apple as one of its App Store Best of 2012 mobile apps, alongside brands such ...

Reputation Survey: Google trusted despite industry dominance

respondents picked Google as the most trusted tech brand, placing it narrowly behind arch rival Apple. At ...

5 things we learned from Mobile World Congress

. Apple should expect a fight in the next 12 months, particularly in Europe. 2. Huawei reaching number ...

20-minute musings: last week's PR features and viewpoints

Ged Carroll looks at Apple s corporate communications conundrum. PRWeek blogger Steve Earl asks ...

What does it take for British agencies to make it in New York?

Apple is not hard to understand: the super-sized client budgets, the major brands based there and the ...

Beyond the 24hr news cycle

insight we can bring change the business for the better. From our research, we discovered 'the Apple ...

The Big Interview: Gavin Esler - The art of great storytelling

. That was why (Apple's former CEO) Steve Jobs connected so well. Of course, the products are hugely ...

Flack: (Saving) on Expenses - Ceviche, Soho, London W1

Morales, formerly an executive at Apple. Tips please Ceviche is perfect for anyone of a sporting ...

Public Sector: The Public Sector Week

information with the police and people in the City of London will be free for download in the Apple App Store ...

 

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