Is Apple above strategic PR?
08 Nov 2012
How does Apple get away with flouting all accepted comms practices?...Despite being the world's largest company by market cap, Apple doesn't issue that many press ...
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Client view: Justin Cooke, Topshop- Fashioning the ideal digital strategy
21 Nov 2012 | by Adam Hill
presentation for staff that he wants to show. The image of Cooke genuflecting before Apple is apt: he makes ...
A time of constant change
07 Mar 2012 | by Daniel Kent, Fleishman-Hillard
status quo usually equates to the time it takes Apple to bring out a new version of its latest ...
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